The tip library

Showing 35 of 35 tips. Reset

1. 35

   Trust · Under an hour

   Should you let ChatGPT rewrite your ads?

   Not for any campaign that makes a health, nutrition or performance claim. Turn creative enhancements off for those campaigns and leave it on only where a reworded headline can't say anything you couldn't defend.

   ChatGPT

2. 34

   Technical · Under an hour

   Should you opt out of Google's AI Overviews?

   Almost never, for a CPG brand. Opting out removes your links and content from AI Overviews and AI Mode, but Google keeps answering the question with other people's pages.

   Google

3. 33

   Agents · An afternoon

   Should you let AI shopping agents buy from your store?

   Decide on purpose: block, allow browsing, or allow checkout, because big retailers are now picking very different sides.

   ChatGPTGoogleAmazonWalmartMeta

4. 32

   Marketplaces · Under an hour

   How do you get products into ChatGPT shopping results?

   If you sell on Shopify or Etsy, your catalog is already connected. Otherwise apply at chatgpt.com/merchants to share a product feed.

   ChatGPT

5. 31

   Measurement · Under an hour

   How do you check whether AI crawlers visit your site?

   Filter server or CDN logs by AI crawler user agents and look for blocked (403) responses.

   ChatGPTPerplexity

6. 30

   Marketplaces · An afternoon

   Do retailer listings beyond Amazon matter?

   Yes: Walmart, Target, Instacart and other retailer pages get crawled and cited, so keep them complete and consistent.

   ChatGPTGoogleAmazonWalmart

7. 29

   Trust · An afternoon

   Does author expertise matter?

   Yes: content from named people with real credentials is more credible than anonymous copy.

   All assistants

8. 28

   Technical · Under an hour

   Should you add an llms.txt file?

   It's cheap and harmless, but treat it as optional, because no major AI company has said it uses llms.txt.

   All assistants

9. 27

   Technical · An afternoon

   Does image alt text matter?

   Yes: descriptive file names and alt text help image search and multimodal systems understand what's in the photo.

   All assistants

10. 26

    Earned media · An afternoon

    Should you publish transcripts of podcasts and videos?

    Yes, because text is much easier for AI systems to read and quote than audio or video.

    All assistants

11. 25

    Measurement · Under an hour

    What do you do when an assistant gets your product wrong?

    Find the source it's leaning on, fix that source and update your own pages so the right answer is easy to find.

    All assistants

12. 24

    Consistency · Under an hour

    What if your brand name is a common word?

    Pair the name with your category everywhere, so models can tell 'Bloom' the drink brand from bloom the flower.

    Amazon

13. 23

    Content · An afternoon

    Does freshness matter for AI answers?

    Yes for anything that changes, like price, formula, availability or 'best of 2026' lists.

    All assistants

14. 22

    Content · An afternoon

    Why use HTML tables on product pages?

    Tables make specs like servings, sizes and nutrition easy for machines to pull out and compare.

    All assistants

15. 21

    Trust · Under an hour

    How should you show certifications?

    As text with the certifier's name and a link to their directory, not just a badge image.

    All assistants

16. 20

    Content · An afternoon

    What content gets you recommended for specific needs?

    Pages built around real use cases, like 'snacks for type 2 diabetics' or 'sunscreen for kids with eczema,' backed by honest facts.

    All assistants

17. 19

    Consistency · An afternoon

    Should your brand be on Wikipedia or Wikidata?

    Wikidata, maybe, if you have reliable sources. Wikipedia only if independent coverage exists, and never written by you.

    All assistants

18. 18

    Consistency · An afternoon

    How do you help AI understand your brand as one entity?

    Use the same name, description and links everywhere, and connect them with Organization schema and sameAs.

    All assistants

19. 17

    Technical · Under an hour

    Why should you care about Bing?

    Microsoft Copilot is built on Bing, so a site Bing can't crawl or index is at a disadvantage there.

    GoogleBing and Copilot

20. 16

    Marketplaces · An afternoon

    Does Google Merchant Center affect AI shopping results?

    Yes, because Google's AI Mode and Gemini shopping draw on the Shopping Graph, which your Merchant Center feed feeds.

    Google

21. 15

    Technical · Under an hour

    Do AI crawlers run JavaScript?

    Several major ones don't, so key product facts should be in the HTML your server sends.

    All assistants

22. 14

    Technical · An afternoon

    Can assistants read the nutrition panel in your product photos?

    Don't count on it, so put ingredients, nutrition and allergens on the page as real text.

    All assistants

23. 13

    Measurement · Under an hour

    Can you see traffic from AI assistants in analytics?

    Yes, partly: look for referrals from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com.

    ChatGPTGooglePerplexityBing and Copilot

24. 12

    Measurement · Ongoing

    How do you check whether ChatGPT recommends you?

    Ask the assistants the questions your buyers ask, record who shows up and repeat it on a schedule.

    ChatGPTGooglePerplexityBing and Copilot

25. 11

    Earned media · Ongoing

    How do you get into the sources AI answers cite?

    Earn mentions in the roundups, reviews and trade press that already rank for your category.

    ChatGPTPerplexity

26. 10

    Reviews · Ongoing

    Do reviews change what assistants recommend?

    Yes, because detailed reviews give models the exact words they use to describe and rank products.

    All assistants

27. 09

    Community · Ongoing

    How should a brand show up on Reddit?

    As a disclosed founder or brand account that answers questions and follows each subreddit's rules.

    All assistants

28. 08

    Content · An afternoon

    Should you publish comparison pages?

    Yes, if they're fair, because 'X vs Y' is how people ask assistants to choose.

    All assistants

29. 07

    Structured data · An afternoon

    Are FAQ sections still worth doing?

    Yes, because a plain-HTML FAQ hands machines clean question-and-answer pairs, even though Google shows far fewer FAQ rich results now.

    Google

30. 06

    Content · An afternoon

    What content actually gets cited in AI answers?

    Pages that answer one real question clearly, with the answer in the first sentence.

    All assistants

31. 05

    Consistency · An afternoon

    Why do your product facts need to match everywhere?

    When your site says 20 servings and Target says 18, a model has to guess, and it may skip you or repeat the wrong number.

    AmazonWalmart

32. 04

    Marketplaces · An afternoon

    How do you get an Amazon listing ready for Alexa for Shopping?

    Write factual titles and bullets, fill every backend attribute and answer the questions buyers ask, because Amazon's assistant reads all of it.

    Amazon

33. 03

    Positioning · Under an hour

    How should you describe a product so assistants can match it to a question?

    Say the plain category, the key attributes and who it's for, in the words shoppers actually type.

    ChatGPTAmazon

34. 02

    Structured data · An afternoon

    What schema should a CPG product page have?

    Product markup in JSON-LD with brand, GTIN, images, description and an Offer with price and availability.

    Google

35. 01

    Technical · Under an hour

    Are AI crawlers allowed to read your site?

    Check robots.txt and your CDN bot settings, because a blocked crawler can't learn anything from your pages.

    ChatGPTAmazonPerplexity

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