Positioning ·
How should you describe a product so assistants can match it to a question?
Say the plain category, the key attributes and who it's for, in the words shoppers actually type.
Nobody asks ChatGPT for 'a revolutionary fuel experience.' They ask for 'a low-sugar protein bar for runners that won't melt in a jersey pocket.' If your page never says low sugar, runners or heat-stable, it's hard for a model to connect you to that question.
Do this
- Write one plain sentence: what it is, who it's for, what makes it different.
- Put that sentence high on the product page, on Amazon and in your feeds.
- Check it against three real customer questions from reviews or support.