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Structured data ·

What schema should a CPG product page have?

Product markup in JSON-LD with brand, GTIN, images, description and an Offer with price and availability.

Schema is a label maker for machines. A protein bar page that says brand, GTIN, 12g protein, $2.49, in stock, in a format a parser can read, is easier to quote than a page where all that lives in a hero image. Shopify themes add some of this for you. They rarely add GTIN or reviews.

Do this

  1. Paste a product URL into Google's Rich Results Test.
  2. Fill in brand, gtin, image, description and offers if any are missing.
  3. Add aggregateRating only if the reviews shown on the page are real and on that page.

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