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Trust ·

How should you show certifications?

As text with the certifier's name and a link to their directory, not just a badge image.

'USDA Organic,' 'Non-GMO Project Verified' and 'Certified Gluten-Free (GFCO)' are facts assistants can check. A logo in the footer isn't readable. Link to your listing in the certifier's database if there is one.

Do this

  1. List every certification and its certifying body.
  2. Add them as text on product pages and in Product schema where it fits.
  3. Link to the certifier's public listing.

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