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Consistency · Oct 23, 2026

Why do your product facts need to match everywhere?

When your site says 20 servings and Target says 18, a model has to guess, and it may skip you or repeat the wrong number.

Assistants pull from your site, retailer listings, feeds and reviews at the same time. Conflicts make you look unreliable. I keep one source-of-truth sheet per SKU and push from it, not from memory.

Do this

1. Make a sheet per SKU: name, size, servings, price range, claims, certifications.
2. Check your site, Amazon, Walmart, Target and Instacart against it.
3. Fix the mismatches, starting with your best seller.

More on consistency

• How do you help AI understand your brand as one entity?
• Should your brand be on Wikipedia or Wikidata?
• What if your brand name is a common word?