Marketplaces ·
Do retailer listings beyond Amazon matter?
Yes: Walmart, Target, Instacart and other retailer pages get crawled and cited, so keep them complete and consistent.
In October 2026 Walmart announced an Agent Gateway so assistants like ChatGPT and Gemini can search its catalog and buy for shoppers. That makes thin Walmart or Target listings a bigger problem than they were a year ago.
Do this
- List every retailer that carries you online.
- Check each listing for missing images, specs and descriptions.
- Ask your retail partners how to update content you can't edit yourself.