Home / Tips / No. 25

Measurement · Oct 23, 2026

What do you do when an assistant gets your product wrong?

Find the source it's leaning on, fix that source and update your own pages so the right answer is easy to find.

Errors usually trace back to something real: an old listing, a reseller page or a stale review. Ask the assistant where it got the claim. Fix what you control, request corrections elsewhere and use the feedback buttons.

Do this

1. Screenshot the wrong answer and note the date.
2. Ask the assistant for its sources, and check each one.
3. Correct your pages and listings, and request fixes from third parties.

More on measurement

• How do you check whether ChatGPT recommends you?
• Can you see traffic from AI assistants in analytics?
• How do you check whether AI crawlers visit your site?