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Structured data · Oct 23, 2026

Are FAQ sections still worth doing?

Yes, because a plain-HTML FAQ hands machines clean question-and-answer pairs, even though Google shows far fewer FAQ rich results now.

Google limited FAQ rich results to a small set of authoritative sites in 2023. That changed the SERP, not the value of the content. The FAQ still gets read and quoted. Keep the answers visible in the HTML, not hidden behind a script.

Do this

1. Add five to eight real questions to each key product page.
2. Mark them up with FAQPage JSON-LD that matches the visible text.
3. Review them every quarter when new questions come in.

More on structured data

• What schema should a CPG product page have?