Earned media ·
Should you publish transcripts of podcasts and videos?
Yes, because text is much easier for AI systems to read and quote than audio or video.
If your founder explained your sourcing on a podcast, that story is invisible to text crawlers unless it's written down. Post a cleaned-up transcript or a summary with timestamps.
Do this
- List interviews and videos from the past year.
- Publish transcripts or detailed summaries on your site.
- Link them from your About and product pages.