Trust ·
Does author expertise matter?
Yes: content from named people with real credentials is more credible than anonymous copy.
If a registered dietitian wrote your 'how much protein do runners need' page, say so, with a bio. Assistants and readers both weigh who is speaking. Never invent credentials.
Do this
- Add author names and short bios to educational content.
- Use Person schema with real profiles in sameAs.
- Have qualified people review health and nutrition content.