Content ·
Should you publish comparison pages?
Yes, if they're fair, because 'X vs Y' is how people ask assistants to choose.
Shoppers ask 'Liquid IV vs LMNT' and 'best electrolyte powder without sugar.' A page with a simple table of sugar, sodium, price per serving and flavors gives the model something concrete. Be honest about where the other product wins. A rigged table reads like an ad, and nobody quotes ads.
Do this
- Pick the three competitors you're compared with most.
- Build one page each with a factual table and a short 'who should pick which.'
- Date the page and update it when prices or formulas change.