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Does Google Merchant Center affect AI shopping results?

Yes, because Google's AI Mode and Gemini shopping draw on the Shopping Graph, which your Merchant Center feed feeds.

Google says its Shopping Graph has more than 60 billion listings and powers its newer shopping tools, including Universal Cart. An approved, complete feed with GTINs, good titles and accurate availability is the cheapest visibility you can buy, because it's free.

Do this

  1. Open Merchant Center and clear every disapproval and warning.
  2. Add GTINs, product highlights and product details where you can.
  3. Keep price and stock in sync with your site.

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