Trust ·
Has anyone claimed your brand's profile in ChatGPT, and does it show your real return policy and prices?
An afternoon ChatGPT
Short answer
Claim it in Business Hub now, one claim per brand, even if you never build an agent. Claiming does not move your ranking, but it is the only way to correct what the profile says and to see your ChatGPT mentions and clicks.
OpenAI opened Businesses in ChatGPT in beta on November 10, 2026. Someone authorized to represent the brand verifies by business phone, business email, a DNS TXT record or a Shopify connection, then passes a Persona identity check before edits, product feeds and insights become available. OpenAI's help center says each distinct brand is managed separately, so a company with four brands needs four claims. It also says that for an online business a mention only counts when ChatGPT references your website, so the insights will miss answers that name you without a link.
Do this
- Pick one owner on the brand or ecommerce team who controls the business phone, business email, DNS or Shopify admin, and who will use their own ChatGPT account.
- Open Business Hub from the ChatGPT sidebar, search for every brand name you sell under, and claim each one; if a profile says Contact support or is already claimed by someone else, start that request today.
- Complete the Persona check with a business name, address and registration number that match your official records exactly.
- Fill in website, description, category, delivery and return policy with the same wording your site uses, and connect the product feed or Shopify store you already keep current.
- After 28 days, record mentions, website clicks and discovery topics next to your own fixed prompt checks, and compare them each month.
Effort is our estimate for a small brand team. Assistant tags come from the assistants this tip names. See also AI shopping assistants compared.
Read more on the blog
- ChatGPT will let your brand answer back. Write that agent like a label, not a salesperson
- How to claim your brand in ChatGPT's Business Hub: a first-week checklist for CPG teams