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What should an Amazon listing say now that shoppers can change Subscribe & Save timing by asking Alexa?
An afternoon Amazon
Short answer
Say plainly how long one unit lasts at normal use. A shopper who asks Alexa for Shopping to change a delivery to every two or three months is guessing the interval, and the listing is where the assistant can find a better answer.
On October 29 Amazon said Alexa for Shopping can now skip a Subscribe & Save delivery, pause a subscription or change its frequency in conversation, and that these actions are available to all US customers. That makes your reorder cadence a one-sentence decision. If the delivery comes too often, the shopper skips or pauses. If it comes too rarely, they run out and may buy whatever the assistant suggests that day. Most listings give net weight or count but leave the shopper to work out how many weeks that covers. State it for them in the bullets and the description: servings per pack, the usage the math assumes, and roughly how long a pack lasts. Keep the claim honest and tied to your label so it matches what a person sees on the box.
Do this
- Pick your top five Subscribe & Save items and write one line for each: servings or uses per pack, the typical use you assume, and about how long it lasts.
- Add that line to an Amazon bullet and to your own product page in the same words, using numbers that match the label.
- Where you sell more than one pack size, say which size suits which household or usage level.
- Ask Alexa for Shopping how often you should get your product delivered and note whether its answer uses your numbers.
- Recheck the line whenever you change pack count, serving size or formula.
Effort is our estimate for a small brand team. Assistant tags come from the assistants this tip names. See also AI shopping assistants compared.
Read more on the blog
- Amazon's Q3 in five numbers: what the quarter says about AI shopping and CPG
- Skip, pause, every three months: a Subscribe & Save playbook for the Alexa era