{
  "source": "https://pickedbyrobots.com/#data-desk",
  "date": "2026-11-12",
  "strip": [
    {
      "value": "51%",
      "label": "of tracked commercial desktop searches showed an AI Overview on Sept 30, 2026, up from 26% on Sept 1",
      "source": "AccuRanker",
      "date": "2026-11-05",
      "url": "https://www.accuranker.com/blog/ai-overviews-2026/",
      "stat": "aio-commercial-sept"
    },
    {
      "value": "0.36%",
      "label": "of tracked site visits came from ChatGPT in Oct 2026, against 24.74% from Google",
      "source": "Ahrefs",
      "date": "2026-11-05",
      "url": "https://ahrefs.com/benchmarks/ai-vs-search",
      "stat": "chatgpt-share-oct"
    },
    {
      "value": "+90%",
      "label": "better conversion for AI-referred visits to US retail sites than other visits, Sept 2026, after converting 9% worse in Aug 2025",
      "source": "Adobe",
      "date": "2026-10-29",
      "url": "https://business.adobe.com/blog/ai-traffic-higher-revenue-per-visit-retail-holiday",
      "stat": "adobe-conversion-sept"
    },
    {
      "value": "77%",
      "label": "of AI-agent orders on Forter's network came from agents driving the store's own checkout pages, week of Oct 19, 2026, up from 1% in late July",
      "source": "Forter",
      "date": "2026-11-02",
      "url": "https://www.forter.com/blog/ai-agent-order-data/",
      "stat": "forter-scraping"
    }
  ],
  "chart": {
    "title": "How often Google answers first, by type of shopping search",
    "source": "Semrush",
    "date": "2026-10-21",
    "url": "https://www.semrush.com/blog/ai-overviews-commercial-modifiers-study/",
    "note": "Share of tracked keywords that showed an AI Overview. 400 US commercial keywords across banking, ecommerce and software, desktop.",
    "tabs": [
      {
        "id": "year",
        "label": "A year of growth",
        "caption": "All 400 keywords, Sep 2025 vs Aug 2026",
        "keys": [
          "Sep 2025",
          "Aug 2026"
        ],
        "rows": [
          [
            "Reviews",
            30.14,
            89.04
          ],
          [
            "Best X for Y",
            42.72,
            96.12
          ],
          [
            "Price or cost",
            43.59,
            82.05
          ],
          [
            "Alternatives",
            48.44,
            82.81
          ],
          [
            "Brand vs brand",
            63.41,
            86.59
          ]
        ]
      },
      {
        "id": "ecom",
        "label": "Ecommerce only",
        "caption": "Ecommerce keywords, Aug 2026",
        "keys": [
          "Aug 2026"
        ],
        "rows": [
          [
            "Reviews",
            96.4
          ],
          [
            "Best X for Y",
            88.9
          ],
          [
            "Alternatives",
            84.6
          ],
          [
            "Brand vs brand",
            80
          ],
          [
            "Price or cost",
            71.4
          ]
        ]
      },
      {
        "id": "vol",
        "label": "Keywords vs searches",
        "caption": "Aug 2026, share of keywords vs share of search volume (rounded by Semrush)",
        "keys": [
          "Share of keywords",
          "Share of searches"
        ],
        "rows": [
          [
            "Reviews",
            89,
            94
          ],
          [
            "Best X for Y",
            96,
            98
          ],
          [
            "Price or cost",
            82,
            96
          ],
          [
            "Alternatives",
            83,
            86
          ],
          [
            "Brand vs brand",
            87,
            99
          ]
        ]
      }
    ]
  },
  "table": {
    "title": "What gets a page cited by AI",
    "source": "SISTRIX",
    "date": "2026-10-22",
    "url": "https://www.sistrix.com/blog/citation-worthiness-study/",
    "note": "48,527 pages cited by ChatGPT, Google AI Mode or AI Overviews, each compared with an uncited page on the same site (DACH region, Q2 2026). 1.0 means no difference. Title features were added later and are early signals.",
    "rows": [
      [
        "Current year in the title",
        2.7,
        "Title"
      ],
      [
        "Table of contents",
        1.7,
        "Structure"
      ],
      [
        "Article schema",
        1.6,
        "Schema"
      ],
      [
        "At least five H2 headings",
        1.6,
        "Structure"
      ],
      [
        "FAQPage schema",
        1.5,
        "Schema"
      ],
      [
        "Table with a header row",
        1.5,
        "Structure"
      ],
      [
        "At least 1,000 words",
        1.5,
        "Content"
      ],
      [
        "Author box with photo",
        1.4,
        "Trust"
      ],
      [
        "At least one question as an H2",
        1.4,
        "Structure"
      ],
      [
        "Visible last-updated date",
        1.3,
        "Trust"
      ],
      [
        "At least ten external links",
        1.3,
        "Trust"
      ],
      [
        "TL;DR at the beginning",
        1.3,
        "Structure"
      ],
      [
        "Meta description",
        1.2,
        "Content"
      ],
      [
        "Breadcrumb, HowTo and QAPage schema",
        1,
        "Schema"
      ],
      [
        "Product schema",
        0.8,
        "Schema"
      ],
      [
        "Only an older year in the title",
        0.7,
        "Title"
      ],
      [
        "Recipe schema",
        0.1,
        "Schema"
      ]
    ]
  },
  "calc": {
    "source": "Semrush",
    "date": "2026-10-21",
    "url": "https://www.semrush.com/blog/ai-overviews-commercial-modifiers-study/",
    "note": "Main figure: share of ecommerce keywords with an AI Overview, Aug 2026. Second figure: share of search volume with one, all industries.",
    "rows": [
      [
        "A mix of all five",
        85.11,
        97.08
      ],
      [
        "Reviews",
        96.4,
        94
      ],
      [
        "Best X for Y",
        88.9,
        98
      ],
      [
        "Alternatives",
        84.6,
        86
      ],
      [
        "Brand vs brand",
        80,
        99
      ],
      [
        "Price or cost",
        71.4,
        96
      ]
    ]
  },
  "stats": {
    "source": "https://pickedbyrobots.com/stats/",
    "updated": "2026-11-12",
    "note": "Every figure is copied from the page linked as its source and was read on the verified date. No estimates, no blended numbers, no data from XENA, SearchPanel or this site.",
    "topics": [
      {
        "id": "search",
        "name": "Google AI Overviews and AI Mode"
      },
      {
        "id": "traffic",
        "name": "Where the visits come from"
      },
      {
        "id": "value",
        "name": "What an AI visit is worth"
      },
      {
        "id": "agents",
        "name": "Agents and checkout"
      },
      {
        "id": "amazon",
        "name": "Amazon and Alexa for Shopping"
      },
      {
        "id": "cited",
        "name": "What gets cited"
      }
    ],
    "items": [
      {
        "id": "aio-commercial-sept",
        "topic": "search",
        "value": "51%",
        "num": 51,
        "unit": "%",
        "label": "of tracked commercial desktop searches showed an AI Overview on Sept 30, 2026, up from 26% on Sept 1",
        "takeaway": "The searches closest to a purchase now get an AI summary about half the time, so check what the Overview says about your category before you check your rank.",
        "source": "AccuRanker",
        "title": "What Our Latest Data Reveal about AI Overviews",
        "url": "https://www.accuranker.com/blog/ai-overviews-2026/",
        "date": "2026-11-05",
        "verified": "2026-11-12",
        "note": "Desktop searches where a tracked domain ranks first. Transactional searches went from 27% to 51% over the same month.",
        "change": {
          "from": 26,
          "to": 51,
          "unit": "%",
          "fromLabel": "Sept 1, 2026",
          "toLabel": "Sept 30, 2026",
          "short": "AI Overviews on commercial searches"
        },
        "home": true,
        "related": [
          "ai-overviews-doubled-commercial-searches-placement"
        ]
      },
      {
        "id": "aio-ctr-above",
        "topic": "search",
        "value": "4.0%",
        "num": 4,
        "unit": "%",
        "label": "click-through rate for a rank-1 desktop result when the AI Overview sits above it, against 13.0% with no Overview and 9.8% when it sits below",
        "takeaway": "Where the box lands matters as much as whether it shows. If clicks fell while your rank held, look at the page before you rewrite anything.",
        "source": "AccuRanker",
        "title": "What Our Latest Data Reveal about AI Overviews",
        "url": "https://www.accuranker.com/blog/ai-overviews-2026/",
        "date": "2026-11-05",
        "verified": "2026-11-05",
        "note": "Position 1, July 2026, Google Search Console CTR. Mobile: 13.6% with no Overview, 6.8% with it above.",
        "related": [
          "ai-overviews-doubled-commercial-searches-placement"
        ]
      },
      {
        "id": "aio-ecommerce-year",
        "topic": "search",
        "value": "85.11%",
        "num": 85.11,
        "unit": "%",
        "label": "of tracked US ecommerce keywords showed an AI Overview in Aug 2026, up from 32.62% in Sept 2025",
        "takeaway": "A year ago most product searches skipped the AI summary. Now most get one, including 'best X for Y' and review searches.",
        "source": "Semrush",
        "title": "AI Overviews have nearly doubled across five commercial search modifiers",
        "url": "https://www.semrush.com/blog/ai-overviews-commercial-modifiers-study/",
        "date": "2026-10-21",
        "verified": "2026-11-05",
        "note": "Keyword-weighted share of a fixed panel of 400 US desktop commercial keywords across banking, ecommerce and software.",
        "change": {
          "from": 32.62,
          "to": 85.11,
          "unit": "%",
          "fromLabel": "Sept 2025",
          "toLabel": "Aug 2026",
          "short": "AI Overviews on ecommerce keywords"
        },
        "related": [
          "ai-overviews-commercial-searches-2026"
        ]
      },
      {
        "id": "aio-price-year",
        "topic": "search",
        "value": "71.43%",
        "num": 71.43,
        "unit": "%",
        "label": "of ecommerce price and cost searches (like \"coffee maker under 100\") showed an AI Overview in Aug 2026, up from 4.76% in Sept 2025",
        "takeaway": "Price searches were the last gap. If your price, pack size and per-unit cost are not easy to read on the page, the summary will take them from someone else.",
        "source": "Semrush",
        "title": "AI Overviews have nearly doubled across five commercial search modifiers",
        "url": "https://www.semrush.com/blog/ai-overviews-commercial-modifiers-study/",
        "date": "2026-10-21",
        "verified": "2026-11-05",
        "change": {
          "from": 4.76,
          "to": 71.43,
          "unit": "%",
          "fromLabel": "Sept 2025",
          "toLabel": "Aug 2026",
          "short": "AI Overviews on ecommerce price searches"
        },
        "related": [
          "ai-overviews-commercial-searches-2026"
        ]
      },
      {
        "id": "ai-mode-google-only",
        "topic": "search",
        "value": "46.5%",
        "num": 46.5,
        "unit": "%",
        "label": "of US product answers in Google AI Mode linked only to Google's own pages, Oct 14 to 17, 2026; 54.1% in sun care",
        "takeaway": "For beauty and personal care, your Merchant Center listing may be the only page a shopper sees in AI Mode. Treat the feed like a product page.",
        "source": "Search Engine Land",
        "title": "Google AI Mode sends 57% of product links to Google Shopping: Study",
        "url": "https://searchengineland.com/google-ai-mode-product-links-google-shopping-study-499887",
        "date": "2026-10-29",
        "verified": "2026-11-05",
        "note": "Findrix study of 55,198 answers to 18,400 US buyer questions. Counts links shown, not clicks.",
        "related": [
          "ai-mode-product-answers-google-shopping-findrix"
        ]
      },
      {
        "id": "ai-mode-four-ads",
        "topic": "search",
        "value": "4",
        "num": 4,
        "unit": "",
        "label": "Google Ads seen in a single AI Mode answer, where one or two used to be the norm",
        "takeaway": "Paid listings are moving into the answer itself. If a competitor buys the slot above your organic mention, the answer reads like their pitch.",
        "source": "Search Engine Roundtable",
        "title": "Google AI Mode Now With Up To Four Ads",
        "url": "https://www.seroundtable.com/google-ai-mode-four-ads-42443.html",
        "date": "2026-11-04",
        "verified": "2026-11-05",
        "note": "Seen in a screenshot shared by Sachin Patel; a count of ad slots, not a measured average.",
        "related": [
          "ai-mode-ads-checklist-cpg-brands"
        ]
      },
      {
        "id": "chatgpt-share-oct",
        "topic": "traffic",
        "value": "0.36%",
        "num": 0.36,
        "unit": "%",
        "label": "of tracked site visits came from ChatGPT in Oct 2026, against 24.74% from Google",
        "takeaway": "ChatGPT matters for what it says about you, not for the visits it sends. Keep Google product pages in shape first.",
        "source": "Ahrefs",
        "title": "AI vs Search Traffic Analysis",
        "url": "https://ahrefs.com/benchmarks/ai-vs-search",
        "date": "2026-11-05",
        "verified": "2026-11-12",
        "note": "Ahrefs Web Analytics, the same 118,671 sites each month. All AI assistants combined went from 0.43% to 0.46% of visits.",
        "change": {
          "from": 0.43,
          "to": 0.46,
          "unit": "%",
          "fromLabel": "Sept 2026",
          "toLabel": "Oct 2026",
          "short": "All AI assistants' share of site visits",
          "scale": "small"
        },
        "home": true,
        "related": [
          "chatgpt-fifth-of-google-searches-sliver-of-traffic"
        ]
      },
      {
        "id": "chatgpt-fifth-google",
        "topic": "traffic",
        "value": "1/5",
        "num": 20,
        "unit": "",
        "label": "ChatGPT's search-like queries as a share of Google's search volume, by OpenAI's own count",
        "takeaway": "Lots of shopping questions now happen in ChatGPT even if few visits follow. That is where your product gets described.",
        "source": "Search Engine Journal",
        "title": "Google's Search Volume Is About 5x ChatGPT's, OpenAI Says",
        "url": "https://www.searchenginejournal.com/googles-search-volume-is-about-5x-chatgpts-openai-says/595817/",
        "date": "2026-11-03",
        "verified": "2026-11-05",
        "note": "OpenAI counts every question that sends ChatGPT to the web as a search, and did not say which Google figure it compared with.",
        "related": [
          "chatgpt-fifth-of-google-searches-sliver-of-traffic"
        ]
      },
      {
        "id": "adobe-conversion-sept",
        "topic": "value",
        "value": "+90%",
        "num": 90,
        "unit": "%",
        "label": "better conversion for AI-referred visits to US retail sites than other visits, Sept 2026, after converting 9% worse in Aug 2025",
        "takeaway": "Few shoppers arrive from AI, but the ones who do are ready to buy. Make the page they land on answer the last question fast.",
        "source": "Adobe",
        "title": "AI traffic now generates 83% higher revenue per visit for U.S. retailers",
        "url": "https://business.adobe.com/blog/ai-traffic-higher-revenue-per-visit-retail-holiday",
        "date": "2026-10-29",
        "verified": "2026-11-12",
        "note": "Adobe data on more than 1 trillion visits to US retail sites; AI traffic counted as clicks on links. AI traffic grew 71% year over year.",
        "change": {
          "from": -9,
          "to": 90,
          "unit": "%",
          "fromLabel": "Aug 2025",
          "toLabel": "Sept 2026",
          "short": "AI visits' conversion gap vs other traffic",
          "scale": "gap"
        },
        "home": true,
        "related": [
          "adobe-ai-traffic-converts-90-percent-better-holiday-2026"
        ]
      },
      {
        "id": "adobe-rpv",
        "topic": "value",
        "value": "+83%",
        "num": 83,
        "unit": "%",
        "label": "higher revenue per visit from AI traffic than from non-AI traffic on US retail sites, Sept 2026",
        "takeaway": "An AI visit is now worth nearly two ordinary visits on Adobe's numbers. Track it as its own channel so you can see it.",
        "source": "Adobe",
        "title": "AI traffic now generates 83% higher revenue per visit for U.S. retailers",
        "url": "https://business.adobe.com/blog/ai-traffic-higher-revenue-per-visit-retail-holiday",
        "date": "2026-10-29",
        "verified": "2026-11-05",
        "related": [
          "adobe-ai-traffic-converts-90-percent-better-holiday-2026"
        ]
      },
      {
        "id": "adobe-grocery-readability",
        "topic": "value",
        "value": "55%",
        "num": 55,
        "unit": "%",
        "label": "Adobe's Citation Readability Score for grocery sites: how much of the page AI can understand and cite, against 79% for electronics",
        "takeaway": "Grocery pages lean on images and promos. Put ingredients, sizes, claims and FAQs in plain text so an assistant can quote them.",
        "source": "Adobe",
        "title": "AI traffic now generates 83% higher revenue per visit for U.S. retailers",
        "url": "https://business.adobe.com/blog/ai-traffic-higher-revenue-per-visit-retail-holiday",
        "date": "2026-10-29",
        "verified": "2026-11-05",
        "note": "Sept 2026. The average US retail homepage scored 63%; general merchandise homepages 40%."
      },
      {
        "id": "paid-chatgpt-rpv",
        "topic": "value",
        "value": "$0.89",
        "num": 0.89,
        "unit": "$",
        "label": "revenue per paid ChatGPT ad visit in US traffic, against $2.45 for a paid Google Search visit and $3.27 for an organic ChatGPT referral",
        "takeaway": "Being named in the free answer still beats paying for the card under it. Test ChatGPT ads small, against a Google baseline.",
        "source": "PPC Land",
        "title": "ChatGPT ad visits earn shops $0.89 against $2.45 for Google search ads",
        "url": "https://ppc.land/chatgpt-ad-visits-earn-shops-0-89-against-2-45-for-google-search-ads/",
        "date": "2026-11-02",
        "verified": "2026-11-05",
        "note": "Kaiser and Schulze working paper, under review; 102 advertisers with full revenue tracking. The paid panel is not CPG-specific.",
        "related": [
          "chatgpt-ads-revenue-per-visit-study-cpg"
        ]
      },
      {
        "id": "forter-scraping",
        "topic": "agents",
        "value": "77%",
        "num": 77,
        "unit": "%",
        "label": "of AI-agent orders on Forter's network came from agents driving the store's own checkout pages, week of Oct 19, 2026, up from 1% in late July",
        "takeaway": "Most agents don't wait for a protocol. They click through your normal checkout, so test it with an agent and fix whatever trips it.",
        "source": "Forter",
        "title": "AI Agent Order Data: Agentic Commerce on Forter's Network",
        "url": "https://www.forter.com/blog/ai-agent-order-data/",
        "date": "2026-11-02",
        "verified": "2026-11-12",
        "note": "Forter network data, July 23 to Oct 29, 2026. Scraping agents include Muse, Instinct, Grok Bot and ChatGPT Agent.",
        "change": {
          "from": 1,
          "to": 77,
          "unit": "%",
          "fromLabel": "Late July 2026",
          "toLabel": "Week of Oct 19",
          "short": "Agent orders through the normal checkout"
        },
        "home": true,
        "related": [
          "forter-agent-orders-screen-scraping-data"
        ]
      },
      {
        "id": "forter-aov",
        "topic": "agents",
        "value": "$227",
        "num": 227,
        "unit": "$",
        "label": "average AI-agent order on Forter's network; only 27% of agent orders were $50 or less",
        "takeaway": "Agents are used for considered baskets, not single impulse items. Bundles and multipacks need clear, comparable product data.",
        "source": "Forter",
        "title": "AI Agent Order Data: Agentic Commerce on Forter's Network",
        "url": "https://www.forter.com/blog/ai-agent-order-data/",
        "date": "2026-11-02",
        "verified": "2026-11-05",
        "related": [
          "forter-agent-orders-screen-scraping-data"
        ]
      },
      {
        "id": "pymnts-amazon-59",
        "topic": "agents",
        "value": "59%",
        "num": 59,
        "unit": "%",
        "label": "of US shoppers' most recent AI-assisted purchases were completed on Amazon, though Amazon was the start of only 29% of online product research",
        "takeaway": "AI changes where the search starts, not yet where the money lands. Your Amazon listing has to match what the assistant said.",
        "source": "PYMNTS",
        "title": "Amazon Wins 59% of AI-Assisted Purchases as Checkout Becomes the Prize",
        "url": "https://www.pymnts.com/commerce/ecommerce/2026/amazon-wins-59percent-ai-assisted-purchases-as-checkout-becomes-the-prize/",
        "date": "2026-10-30",
        "verified": "2026-11-05",
        "note": "PYMNTS Intelligence survey. Research starts and purchases are separate measures, not one tracked funnel.",
        "related": [
          "pymnts-agentic-shopping-season-data-cpg"
        ]
      },
      {
        "id": "pymnts-delegation",
        "topic": "agents",
        "value": "24%",
        "num": 24,
        "unit": "%",
        "label": "of US consumers would let an AI agent both shop and buy for them in Aug 2026, down from 32% in Sept 2025",
        "takeaway": "Shoppers want the agent to find, and they want to press buy. Plan for 'add to cart' more than for hands-off reorders.",
        "source": "PYMNTS",
        "title": "Amazon Wins 59% of AI-Assisted Purchases as Checkout Becomes the Prize",
        "url": "https://www.pymnts.com/commerce/ecommerce/2026/amazon-wins-59percent-ai-assisted-purchases-as-checkout-becomes-the-prize/",
        "date": "2026-10-30",
        "verified": "2026-11-05",
        "change": {
          "from": 32,
          "to": 24,
          "unit": "%",
          "fromLabel": "Sept 2025",
          "toLabel": "Aug 2026",
          "short": "Would let an agent shop and buy"
        },
        "related": [
          "pymnts-agentic-shopping-season-data-cpg"
        ]
      },
      {
        "id": "mckinsey-purchase",
        "topic": "agents",
        "value": "17%",
        "num": 17,
        "unit": "%",
        "label": "of US AI users completed a purchase with an AI tool, up from 10% a year earlier",
        "takeaway": "Still a minority, but grocery and beauty are catching up fastest, so CPG is in the early wave, not the late one.",
        "source": "McKinsey",
        "title": "Who wins when AI does the shopping? New evidence on agentic commerce",
        "url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/who-wins-when-ai-does-the-shopping-new-evidence-on-agentic-commerce",
        "date": "2026-10-28",
        "verified": "2026-11-05",
        "note": "McKinsey Agentic Commerce Consumer Survey, about 21,000 consumers in 11 markets, fielded June 2026. US year-over-year comparison.",
        "change": {
          "from": 10,
          "to": 17,
          "unit": "%",
          "fromLabel": "A year earlier",
          "toLabel": "June 2026",
          "short": "US AI users who bought with AI"
        },
        "related": [
          "mckinsey-agentic-commerce-survey-cpg-2026"
        ]
      },
      {
        "id": "mckinsey-us-48",
        "topic": "agents",
        "value": "48%",
        "num": 48,
        "unit": "%",
        "label": "of US adults used AI for at least one shopping task in the past three months, against a 53% average across 11 markets",
        "takeaway": "Half your US shoppers have asked an AI something on the way to a purchase. Ask your category questions yourself and keep the answers.",
        "source": "McKinsey",
        "title": "Who wins when AI does the shopping? New evidence on agentic commerce",
        "url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/who-wins-when-ai-does-the-shopping-new-evidence-on-agentic-commerce",
        "date": "2026-10-28",
        "verified": "2026-11-05",
        "related": [
          "mckinsey-agentic-commerce-survey-cpg-2026"
        ]
      },
      {
        "id": "muse-shoppers",
        "topic": "agents",
        "value": "~25%",
        "num": 25,
        "unit": "%",
        "label": "of Meta Muse users use it to shop, with an average purchase of about $200, out of about 10 million sign-ups in the US and Canada",
        "takeaway": "A new agent with no Amazon access is buying for millions of people. Your own site and other retailers are what it can see.",
        "source": "Payments Dive",
        "title": "Shopping is Muse's top task: Meta",
        "url": "https://www.paymentsdive.com/news/shopping-is-muses-top-task-meta/833817/",
        "date": "2026-10-23",
        "verified": "2026-11-05",
        "note": "Figures Mark Zuckerberg gave on Meta's Q3 2026 earnings call; shopping includes travel planning."
      },
      {
        "id": "alexa-570",
        "topic": "amazon",
        "value": "+570%",
        "num": 570,
        "unit": "%",
        "label": "year-over-year growth in Alexa for Shopping customer interactions; more than 400 million customers used it in the last 12 months",
        "takeaway": "Amazon's assistant is now the biggest AI shopping surface for most CPG brands. Check what it says when asked about your category.",
        "source": "Amazon",
        "title": "Amazon.com Announces Third Quarter Results",
        "url": "https://ir.aboutamazon.com/news-release/news-release-details/2026/Amazon-com-Announces-Third-Quarter-Results/default.aspx",
        "date": "2026-10-29",
        "verified": "2026-11-05",
        "note": "Q3 2026 results. McKinsey notes Amazon retired the stand-alone Rufus assistant and replaced it with Alexa for Shopping.",
        "related": [
          "amazon-q3-2026-alexa-shopping-cpg-data",
          "alexa-for-shopping-playbook-cpg"
        ]
      },
      {
        "id": "amazon-essentials-half",
        "topic": "amazon",
        "value": "~1/2",
        "num": 50,
        "unit": "",
        "label": "of all units Amazon sold in Q3 2026 were fresh groceries and everyday essentials, growing about 3x faster than the rest of the store",
        "takeaway": "Grocery and household are now the core of Amazon's volume, which is where Alexa for Shopping's answers will be tuned first.",
        "source": "Amazon",
        "title": "Amazon.com Announces Third Quarter Results",
        "url": "https://ir.aboutamazon.com/news-release/news-release-details/2026/Amazon-com-Announces-Third-Quarter-Results/default.aspx",
        "date": "2026-10-29",
        "verified": "2026-11-05",
        "related": [
          "amazon-q3-2026-alexa-shopping-cpg-data"
        ]
      },
      {
        "id": "shop-direct-250m",
        "topic": "amazon",
        "value": "250M",
        "num": 250,
        "unit": "M",
        "label": "Shop Direct links on Amazon to products sold on other websites, 2.5 times the count in March",
        "takeaway": "If you sell only on your own site, Amazon may already show your product. Search Amazon for your brand, and see the free Shop Direct sign-up.",
        "source": "PYMNTS",
        "title": "Amazon Expands Shop Direct Catalog to Keep Shoppers Off Agents",
        "url": "https://www.pymnts.com/commerce/ecommerce/2026/amazon-expands-shop-direct-catalog-keep-shoppers-off-ai-shopping-agents/",
        "date": "2026-10-28",
        "verified": "2026-11-05",
        "note": "PYMNTS, citing The Information. Shop Direct had 100 million products from 400,000 merchants in March.",
        "change": {
          "from": 100,
          "to": 250,
          "unit": "M",
          "fromLabel": "March 2026",
          "toLabel": "Oct 2026",
          "short": "Shop Direct products and links",
          "scale": "count"
        },
        "related": [
          "amazon-shop-direct-250-million-dtc-brands",
          "shop-direct-merchant-workspace-playbook-cpg"
        ]
      },
      {
        "id": "sistrix-2x",
        "topic": "cited",
        "value": "2.1x",
        "num": 2.1,
        "unit": "x",
        "label": "as often cited by ChatGPT, AI Mode and AI Overviews: pages that combine many of 11 structure and trust features, against barely optimized pages on the same domain",
        "takeaway": "Structure beats tricks: a table of contents, Article and FAQ schema, a visible author and a last-updated date.",
        "source": "SISTRIX",
        "title": "Citation Worthiness: Which GEO Tactics Hold Up Across 96,418 URLs",
        "url": "https://www.sistrix.com/blog/citation-worthiness-study/",
        "date": "2026-10-22",
        "verified": "2026-11-05",
        "note": "48,527 cited pages from the SISTRIX AI Index for the DACH region, each paired with an uncited page on the same domain. Correlation, not cause.",
        "related": [
          "sistrix-citation-study-cpg-brands"
        ]
      },
      {
        "id": "sistrix-product-schema",
        "topic": "cited",
        "value": "0.8x",
        "num": 0.8,
        "unit": "x",
        "label": "citation factor for pages with Product schema (0.5x in AI Overviews), against 1.6x for Article schema",
        "takeaway": "Keep Product schema for shopping results, but build advice pages with Article schema for the citation. For shops, SISTRIX says advice sections are the better bet.",
        "source": "SISTRIX",
        "title": "Citation Worthiness: Which GEO Tactics Hold Up Across 96,418 URLs",
        "url": "https://www.sistrix.com/blog/citation-worthiness-study/",
        "date": "2026-10-22",
        "verified": "2026-11-05",
        "related": [
          "sistrix-citation-study-cpg-brands"
        ]
      },
      {
        "id": "sistrix-faq",
        "topic": "cited",
        "value": "1.5x",
        "num": 1.5,
        "unit": "x",
        "label": "as often cited: pages with FAQPage schema, across ChatGPT, AI Mode and AI Overviews, even after Google dropped FAQ rich results",
        "takeaway": "Real questions from real shoppers, answered in two or three sentences, are still worth marking up.",
        "source": "SISTRIX",
        "title": "Citation Worthiness: Which GEO Tactics Hold Up Across 96,418 URLs",
        "url": "https://www.sistrix.com/blog/citation-worthiness-study/",
        "date": "2026-10-22",
        "verified": "2026-11-05",
        "related": [
          "sistrix-citation-study-cpg-brands"
        ]
      },
      {
        "id": "alexa-400m",
        "topic": "amazon",
        "value": "400M",
        "num": 400,
        "unit": "M",
        "label": "customers used Alexa for Shopping in the 12 months before Amazon's Oct 29, 2026 update",
        "takeaway": "Amazon also added 100+ account actions (lists, Subscribe & Save, billing, delivery instructions) for all US customers.",
        "source": "Amazon",
        "title": "Alexa for Shopping adds 100+ new capabilities to make shopping even faster and easier",
        "url": "https://www.aboutamazon.com/news/retail/alexa-for-shopping-new-capabilities",
        "date": "2026-10-29",
        "verified": "2026-11-06",
        "note": "Amazon also said customers using agentic features grew more than eight times since the start of the year.",
        "scale": "count",
        "related": [
          "alexa-100-account-actions-lists-billing-cpg"
        ]
      },
      {
        "id": "adthena-beauty-aio-ads",
        "topic": "search",
        "value": "1.2%",
        "num": 1.2,
        "unit": "%",
        "label": "of ~175,100 Google AI Overview and AI Mode ad placements in five US holiday categories were in beauty (~2,100), Jun-Sep 2026",
        "takeaway": "Apparel and electronics soak up most paid slots inside Google AI answers. Beauty brands should not assume paid Search coverage equals AI-answer coverage.",
        "source": "Search Engine Journal (Adthena Holiday AI Paid Search Report)",
        "title": "Ads In Google AI Answers Concentrate In Apparel & Electronics",
        "url": "https://www.searchenginejournal.com/google-ai-answer-ads-apparel-electronics-report/595984/",
        "date": "2026-11-05",
        "verified": "2026-11-06",
        "note": "Our calculation from Adthena counts reported by SEJ: beauty ~2,100 of ~175,100 placements. Apparel ~111,000; consumer electronics ~55,000.",
        "related": [
          "beauty-ads-scarce-google-ai-answers-adthena"
        ]
      },
      {
        "id": "babel42-own-site",
        "topic": "cited",
        "value": "15%",
        "num": 15,
        "unit": "%",
        "label": "of 11,147 AI brand recommendations also cited the brand's own website, 5 US assistants, Nov 1 to 3, 2026",
        "takeaway": "Consumer brands were cited on their own site even less: 4.9% in sportswear, 4.3% in gifts, 1.6% in beauty. Reviewers and retailers carry the evidence.",
        "source": "Babel42",
        "title": "AI visibility study 2026: who ChatGPT, Gemini, Perplexity and Google cite and recommend, by industry",
        "url": "https://babel42.io/research/ai-assistants-citations-2026",
        "date": "2026-11-04",
        "verified": "2026-11-07",
        "note": "257 US questions in 10 industries, ChatGPT, Perplexity and Gemini via API with web search, plus Google AI Overviews and AI Mode. Vendor study with published method.",
        "related": [
          "ai-brand-picks-rarely-cite-own-site-babel42",
          "brand-website-receipt-not-reason-ai-citations"
        ]
      },
      {
        "id": "brightedge-brand-aio",
        "topic": "search",
        "value": "64%",
        "num": 64,
        "unit": "%",
        "label": "of 282 tracked brand and product names showed a Google AI Overview in the week of Oct 24, 2026, up from 19% in mid August",
        "takeaway": "Packaged food and beverage names over 100k monthly searches went from 2 of 21 to 18 of 21. Search your own brand name and read what Google says.",
        "source": "BrightEdge",
        "title": "AI Is Defining Your Brand Before You Get the Chance To",
        "url": "https://www.brightedge.com/resources/weekly-ai-search-insights/ai-overviews-brand-searches",
        "date": "2026-11-06",
        "verified": "2026-11-07",
        "note": "BrightEdge keyword reporting, Google US desktop, weeks 34 to 43 of 2026. Peaked at 74% in week 42. Presence only, not citations or clicks.",
        "change": {
          "from": 19,
          "to": 64,
          "unit": "%",
          "fromLabel": "Mid Aug 2026",
          "toLabel": "Late Oct 2026",
          "short": "Brand names with an AI Overview"
        },
        "related": [
          "ai-overviews-brand-names-packaged-food-brightedge"
        ]
      },
      {
        "id": "babel42-aio-google-product",
        "topic": "search",
        "value": "83.6%",
        "num": 83.6,
        "unit": "%",
        "label": "of Google AI Overviews on US buying searches cited a Google product page, Sept 26 to Oct 12, 2026",
        "takeaway": "On best and vs searches Google supplies the product link itself, so a product missing from Google's listings is missing from most of these answers.",
        "source": "Babel42",
        "title": "On buying searches, 84% of AI Overviews cite Google's product pages",
        "url": "https://babel42.io/blog/ai-overviews-shopping-google-product-pages",
        "date": "2026-11-01",
        "verified": "2026-11-08",
        "note": "660 US English searches rerun daily for 15 days; 1,331 online shopping AI Overviews citing at least one site.",
        "related": [
          "ai-overviews-buying-searches-google-product-pages-babel42"
        ]
      },
      {
        "id": "zyppy-ai-click-share",
        "topic": "traffic",
        "value": "21%",
        "num": 21,
        "unit": "%",
        "label": "of one site's Google search clicks came from AI Overview and AI Mode links, Sept 2026, from about 10% of its impressions",
        "takeaway": "A citation in Google's AI answer drew clicks at about twice the site's normal rate. Weigh that before opting brand or product pages out.",
        "source": "Zyppy Signal",
        "title": "We Opted Out of Google AI Search - Here's What Happened",
        "url": "https://signal.zyppy.com/p/we-opted-out-of-google-ai-search",
        "date": "2026-11-05",
        "verified": "2026-11-09",
        "note": "One small site, 28 days opted out then 28 opted in. Clicks inferred from the change in totals; AI click rate about 0.9% (range 0.7% to 1.1%) against a 0.4% site average.",
        "related": [
          "estimate-ai-overview-clicks-opt-out-test-cpg"
        ]
      },
      {
        "id": "visa-benchmark-pass",
        "topic": "agents",
        "value": "57.2%",
        "num": 57.2,
        "unit": "%",
        "label": "of AI shopping-assistant test runs passed in Visa's Agentic Commerce Benchmark, 22 models, Nov 2026",
        "takeaway": "Assistants that failed usually never asked about the unstated need. Write your deal-breakers on the page so a hurried assistant cannot guess wrong.",
        "source": "Visa",
        "title": "Visa Releases First-of-Its-Kind Industry Benchmark for AI Shopping; Almost Half of Test Runs Fail",
        "url": "https://usa.visa.com/about-visa/newsroom/press-releases.releaseId.22936.html",
        "date": "2026-11-05",
        "verified": "2026-11-10",
        "note": "22 models from 12 labs, 15 simulated shopping scenarios, three runs each. 54% of failed runs still ended in a purchase. Scenarios include TVs, laptops and a personal care appliance.",
        "related": [
          "carttrace-shopping-agents-fail-product-facts"
        ]
      },
      {
        "id": "clarity-agent-checkout",
        "topic": "agents",
        "value": "25.21%",
        "num": 25.21,
        "unit": "%",
        "label": "of website sessions involving an AI agent recorded a checkout event, against 14.65% of human sessions, Aug 13 to Sep 9, 2026",
        "takeaway": "Agents come to finish a task, often with a person in the session. Make sure your checkout lets them through and confirms what the assistant promised.",
        "source": "Microsoft Clarity",
        "title": "What AI Agents Actually Do on Websites (Study)",
        "url": "https://clarity.microsoft.com/blog/agentic-analytics-what-agents-do-on-websites/",
        "date": "2026-10-29",
        "verified": "2026-11-10",
        "note": "230,511 Clarity projects; agents from the OpenAI, Google and Anthropic ecosystems. Sessions may include a human handoff; events are not funnel steps or proof of a completed order.",
        "related": [
          "microsoft-agent-activity-dashboard-guide-cpg"
        ]
      },
      {
        "id": "chatgpt-weekly-users",
        "topic": "traffic",
        "value": "1.2B",
        "num": 1.2,
        "unit": "",
        "scale": "count",
        "label": "people use ChatGPT each week, by OpenAI's count in its Nov 10, 2026 Businesses in ChatGPT launch",
        "takeaway": "That audience now has brand profiles you can claim. Claim yours so the policies and prices ChatGPT shows match your site.",
        "source": "OpenAI",
        "title": "Introducing Businesses in ChatGPT",
        "url": "https://openai.com/index/introducing-businesses-chatgpt/",
        "date": "2026-11-10",
        "verified": "2026-11-11",
        "note": "OpenAI's own figure, not an independent audit.",
        "related": [
          "claim-brand-chatgpt-business-hub-cpg-checklist"
        ]
      },
      {
        "id": "circana-agent-no-approval",
        "topic": "agents",
        "value": "16%",
        "num": 16,
        "unit": "%",
        "label": "of shoppers trust AI agents to buy products without their approval, against 53% comfortable using AI to compare prices",
        "takeaway": "Shoppers let AI research and compare, not pay. Make the moment they approve the purchase easy: same price, pack and claims everywhere.",
        "source": "FoodNavigator (Circana survey)",
        "title": "How brands can improve trust in agentic commerce",
        "url": "https://www.foodnavigator.com/Article/2026/11/10/how-brands-can-improve-trust-in-agentic-commerce/",
        "date": "2026-11-10",
        "verified": "2026-11-11",
        "note": "Circana survey of more than 4,600 US adults, as reported by FoodNavigator; 34% said AI influences their decisions.",
        "related": [
          "impulse-buy-when-agents-do-grocery-run"
        ]
      },
      {
        "id": "hasmord-aio-redirect",
        "topic": "cited",
        "value": "30%",
        "num": 30,
        "unit": "%",
        "label": "of Google AI Overview citation links went through a google.com redirect on Nov 5, 2026, against none of 2,333 on Oct 22",
        "takeaway": "If you track AI Overview citations by URL, some of yours may now read as google.com. Match by site name too before you call a drop.",
        "source": "Hasmord",
        "title": "B2B buying questions in AI search: whose pages ChatGPT, Perplexity and Google cite",
        "url": "https://www.hasmord.com/b2b-ai-search-sources-study",
        "date": "2026-11-05",
        "verified": "2026-11-11",
        "note": "951 of 3,138 links in one day of 60 US B2B questions, run three times; one market, one day.",
        "related": [
          "google-hides-ai-overview-citation-links-redirect-drift"
        ]
      },
      {
        "id": "alexa-agentic-8x",
        "topic": "amazon",
        "value": "8x",
        "num": 8,
        "unit": "x",
        "scale": "count",
        "label": "growth since the start of 2026 in customers using Alexa for Shopping's agentic features, per Amazon on Nov 6, 2026",
        "takeaway": "Amazon's own agent is growing fast inside its store. Keep Amazon titles, pack sizes and Subscribe & Save options exact.",
        "source": "Amazon",
        "title": "Text, shop, done: Alexa for Shopping is now just a text away",
        "url": "https://www.aboutamazon.com/news/retail/alexa-for-shopping-text-to-shop",
        "date": "2026-11-06",
        "verified": "2026-11-11",
        "note": "Amazon says more than eight times; we show 8x. Amazon's own figure.",
        "related": [
          "impulse-buy-when-agents-do-grocery-run"
        ]
      },
      {
        "id": "peec-chatgpt-product-pages",
        "topic": "cited",
        "value": "20.1%",
        "num": 20.1,
        "unit": "%",
        "label": "of the sources ChatGPT cited were product pages by the end of Q3 2026, up from 13.8% in a typical Q2 2026 week",
        "takeaway": "After its August model switch ChatGPT leans on brands' own pages more, so the facts on each product page now carry more of the answer.",
        "source": "Peec AI",
        "title": "AI search is changing faster than marketing teams can keep up, despite increased spend",
        "url": "https://www.globenewswire.com/news-release/2026/11/11/3400710/0/en/ai-search-is-changing-faster-than-marketing-teams-can-keep-up-despite-increased-spend.html",
        "date": "2026-11-11",
        "verified": "2026-11-12",
        "note": "Peec AI platform data, July to September 2026, compared with an average Q2 2026 week. Peec AI sells AI search tracking.",
        "change": {
          "from": 13.8,
          "to": 20.1,
          "unit": "%",
          "fromLabel": "Q2 2026 week",
          "toLabel": "End of Q3 2026",
          "short": "product pages in ChatGPT citations"
        },
        "related": [
          "chatgpt-cites-product-pages-more-reddit-less-peec-data"
        ]
      },
      {
        "id": "peec-prove-roi",
        "topic": "value",
        "value": "24%",
        "num": 24,
        "unit": "%",
        "label": "of 700 US, UK and German marketing decision-makers said they can prove a return on AI search, September 2026",
        "takeaway": "Most teams are spending before they can measure. Set a baseline and one owner before you raise the budget again.",
        "source": "Peec AI",
        "title": "AI search is changing faster than marketing teams can keep up, despite increased spend",
        "url": "https://www.globenewswire.com/news-release/2026/11/11/3400710/0/en/ai-search-is-changing-faster-than-marketing-teams-can-keep-up-despite-increased-spend.html",
        "date": "2026-11-11",
        "verified": "2026-11-12",
        "note": "Sapio Research survey for Peec AI, companies with 100+ employees. 89% raised AI search spend in the past year. US respondents: 31%.",
        "related": [
          "who-owns-ai-search-cpg-brand-peec-survey-playbook"
        ]
      },
      {
        "id": "ibi-one-sentence",
        "topic": "cited",
        "value": "62.7%",
        "num": 62.7,
        "unit": "%",
        "label": "of GPT-5-mini answers named a made-up brand after one sentence of a source article was rewritten to mention it, in a lab test",
        "takeaway": "A single passing mention on a page an assistant retrieves can shape its answer, so watch what third-party pages in your category say.",
        "source": "DREAM Lab, UIUC",
        "title": "Can One Brand Mention Steer AI Search Answers?",
        "url": "https://dream.ischool.illinois.edu/blogs/single_brand_mention_ai_search.html",
        "date": "2026-11-11",
        "verified": "2026-11-12",
        "note": "arXiv preprint 2611.04005, not peer reviewed. Synthetic brands, research retrieval pipeline, questions written from the article; not live search engines.",
        "related": [
          "planted-brand-mentions-ai-answers-think-piece"
        ]
      }
    ]
  }
}