{
  "source": "https://pickedbyrobots.com/ai-shelf-award/",
  "publisher": "PickedByRobots (XENA Intelligence)",
  "asOf": "2026-11-02",
  "categories": [
    {
      "id": "sunscreen",
      "name": "Sunscreen",
      "assistants": "ChatGPT, Gemini, Claude, Perplexity",
      "method": "60 sunscreen shopping prompts (such as “best sunscreen for face” and “best drugstore sunscreen”), each run twice on ChatGPT, Gemini, Claude and Perplexity: 480 answers. Ranked by appearance rate, the share of answers that name the brand.",
      "sample": "480 answers",
      "prompts": [
        "best sunscreen for face",
        "best drugstore sunscreen"
      ],
      "metricName": "Share of answers naming the brand",
      "note": "La Roche-Posay and EltaMD are statistically tied.",
      "source": {
        "title": "SPF and Sun Protection AI Citation Benchmark 2026",
        "publisher": "5W (5WPR)",
        "date": "2026-10-09",
        "url": "https://www.5wpr.com/ai-visibility-index/skincare-ai-visibility-spf-sun-protection-2026/"
      },
      "brands": [
        {
          "rank": 1,
          "brand": "La Roche-Posay",
          "url": "https://www.laroche-posay.us/",
          "metric": "60.4% of answers",
          "value": 60.4
        },
        {
          "rank": 2,
          "brand": "EltaMD",
          "url": "https://eltamd.com/",
          "metric": "59.8% of answers",
          "value": 59.8
        },
        {
          "rank": 3,
          "brand": "Supergoop!",
          "url": "https://supergoop.com/",
          "metric": "50.8% of answers",
          "value": 50.8
        },
        {
          "rank": 4,
          "brand": "Neutrogena",
          "url": "https://www.neutrogena.com/",
          "metric": "47.5% of answers",
          "value": 47.5
        },
        {
          "rank": 5,
          "brand": "CeraVe",
          "url": "https://www.cerave.com/",
          "metric": "39% of answers",
          "value": 39
        },
        {
          "rank": 6,
          "brand": "Blue Lizard",
          "url": "https://bluelizardsunscreen.com/",
          "metric": "18.8% of answers",
          "value": 18.8
        },
        {
          "rank": 7,
          "brand": "Coppertone",
          "url": "https://www.coppertone.com/",
          "metric": "17.5% of answers",
          "value": 17.5
        },
        {
          "rank": 8,
          "brand": "Sun Bum",
          "url": "https://www.sunbum.com/",
          "metric": "16.9% of answers",
          "value": 16.9
        },
        {
          "rank": 9,
          "brand": "Banana Boat",
          "url": "https://www.bananaboat.com/",
          "metric": "16.7% of answers",
          "value": 16.7
        },
        {
          "rank": 10,
          "brand": "ISDIN",
          "url": "https://www.isdin.com/us",
          "metric": "15.6% of answers",
          "value": 15.6
        }
      ]
    },
    {
      "id": "laundry",
      "name": "Laundry detergent",
      "assistants": "ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Copilot",
      "method": "269 unbranded US shopping prompts per category, each run on 5 AI engines (ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Microsoft Copilot): 1,345 answers. Brands ranked by how many answers mention them.",
      "sample": "1,345 answers",
      "prompts": [],
      "metricName": "Answers mentioning the brand",
      "note": "Category: laundry detergents and stain treatment.",
      "source": {
        "title": "CPG AI Visibility Index 2026 (June 2026 snapshot)",
        "publisher": "Brandlight",
        "date": "2026-06-01",
        "url": "https://research.brandlight.ai/cpg-index.html",
        "data": "https://research.brandlight.ai/data/cpg/2026-06.json"
      },
      "brands": [
        {
          "rank": 1,
          "brand": "Tide",
          "url": "https://tide.com/en-us",
          "metric": "621 mentions",
          "value": 621
        },
        {
          "rank": 2,
          "brand": "OxiClean",
          "url": "https://www.oxiclean.com/",
          "metric": "505 mentions",
          "value": 505
        },
        {
          "rank": 3,
          "brand": "Seventh Generation",
          "url": "https://www.seventhgeneration.com/",
          "metric": "303 mentions",
          "value": 303
        },
        {
          "rank": 4,
          "brand": "Arm & Hammer",
          "url": "https://www.armandhammer.com/",
          "metric": "290 mentions",
          "value": 290
        },
        {
          "rank": 5,
          "brand": "Up & Up",
          "url": "https://www.target.com/b/up/-/N-q643lepiiob",
          "metric": "286 mentions",
          "value": 286
        },
        {
          "rank": 6,
          "brand": "Persil",
          "url": "https://www.persillaundry.com/us/en.html",
          "metric": "235 mentions",
          "value": 235
        },
        {
          "rank": 7,
          "brand": "Gain",
          "url": "https://ilovegain.com/en-us",
          "metric": "110 mentions",
          "value": 110
        },
        {
          "rank": 8,
          "brand": "Blueland",
          "url": "https://www.blueland.com/",
          "metric": "75 mentions",
          "value": 75
        },
        {
          "rank": 9,
          "brand": "Downy",
          "url": "https://downy.com/en-us",
          "metric": "64 mentions",
          "value": 64
        },
        {
          "rank": 10,
          "brand": "Biokleen",
          "url": "https://biokleenhome.com/",
          "metric": "55 mentions",
          "value": 55
        }
      ]
    },
    {
      "id": "paper-towels",
      "name": "Paper towels",
      "assistants": "ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Copilot",
      "method": "269 unbranded US shopping prompts per category, each run on 5 AI engines (ChatGPT, Google AI Mode, Google AI Overviews, Perplexity, Microsoft Copilot): 1,345 answers. Brands ranked by how many answers mention them.",
      "sample": "1,345 answers",
      "prompts": [],
      "metricName": "Answers mentioning the brand",
      "note": "",
      "source": {
        "title": "CPG AI Visibility Index 2026 (June 2026 snapshot)",
        "publisher": "Brandlight",
        "date": "2026-06-01",
        "url": "https://research.brandlight.ai/cpg-index.html",
        "data": "https://research.brandlight.ai/data/cpg/2026-06.json"
      },
      "brands": [
        {
          "rank": 1,
          "brand": "Bounty",
          "url": "https://bountytowels.com/en-us",
          "metric": "836 mentions",
          "value": 836
        },
        {
          "rank": 2,
          "brand": "Brawny",
          "url": "https://www.brawny.com/",
          "metric": "576 mentions",
          "value": 576
        },
        {
          "rank": 3,
          "brand": "Scott",
          "url": "https://www.scottbrand.com/",
          "metric": "439 mentions",
          "value": 439
        },
        {
          "rank": 4,
          "brand": "Viva",
          "url": "https://www.vivatowels.com/",
          "metric": "415 mentions",
          "value": 415
        },
        {
          "rank": 5,
          "brand": "Up & Up",
          "url": "https://www.target.com/b/up/-/N-q643lepiiob",
          "metric": "326 mentions",
          "value": 326
        },
        {
          "rank": 6,
          "brand": "Kirkland Signature",
          "url": "https://www.costco.com/kirkland-signature.html",
          "metric": "282 mentions",
          "value": 282
        },
        {
          "rank": 7,
          "brand": "Sparkle",
          "url": "https://www.sparkletowels.com/",
          "metric": "221 mentions",
          "value": 221
        },
        {
          "rank": 8,
          "brand": "Seventh Generation",
          "url": "https://www.seventhgeneration.com/",
          "metric": "193 mentions",
          "value": 193
        },
        {
          "rank": 9,
          "brand": "Who Gives A Crap",
          "url": "https://us.whogivesacrap.org/",
          "metric": "124 mentions",
          "value": 124
        },
        {
          "rank": 10,
          "brand": "Great Value",
          "url": "https://www.walmart.com/cp/great-value/3495493",
          "metric": "115 mentions",
          "value": 115
        }
      ]
    },
    {
      "id": "protein-bars",
      "name": "Protein bars",
      "assistants": "ChatGPT",
      "method": "Standardized US shopping prompts run in ChatGPT for the July 2026 AI Visibility Index. Ranked by mention rate, the share of answers that name the brand. Only the top five were published.",
      "sample": "Sample size not published",
      "prompts": [],
      "metricName": "Share of ChatGPT answers naming the brand",
      "note": "Only the top five are public. Barebells and Clif tie for third.",
      "source": {
        "title": "EMARKETER data shows protein bars rank high in ChatGPT recommendations",
        "publisher": "EMARKETER",
        "date": "2026-08-17",
        "url": "https://www.emarketer.com/content/emarketer-data-shows-protein-bars-rank-high-chatgpt-recommendations"
      },
      "brands": [
        {
          "rank": 1,
          "brand": "RXBAR",
          "url": "https://www.rxbar.com/",
          "metric": "56% of answers",
          "value": 56
        },
        {
          "rank": 2,
          "brand": "Quest Nutrition",
          "url": "https://www.questnutrition.com/",
          "metric": "52% of answers",
          "value": 52
        },
        {
          "rank": 3,
          "brand": "Barebells",
          "url": "https://barebells.com/",
          "metric": "39% of answers",
          "value": 39
        },
        {
          "rank": 3,
          "brand": "Clif",
          "url": "https://www.clifbar.com/",
          "metric": "39% of answers",
          "value": 39
        },
        {
          "rank": 5,
          "brand": "KIND",
          "url": "https://www.kindsnacks.com/",
          "metric": "29% of answers",
          "value": 29
        }
      ]
    }
  ]
}